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初赛题目 汉译英
日本对垃圾分类要求非常严格，但也并非一蹴而就，而是经过了几十年的努力。
20世纪50年代，日本家庭的垃圾主要根据是否能焚烧分为不燃垃圾和可燃垃圾。进入20世纪90年代，随着再利用越来越受到重视以及填埋空间的减少，减少垃圾产生量日益受到重视，垃圾分类也增加了更多品类。
如今，日本垃圾分类越发细致、复杂。家庭垃圾被分为可燃垃圾、不可燃垃圾、资源垃圾和大件垃圾4大类，各大类继续细分，例如资源垃圾分为矿泉水瓶、玻璃瓶、纸等。而且，每种垃圾要按规定时间放在指定地方，丢弃大件物品还需另付费用。如果未按规定分类或未在指定时间投放垃圾，垃圾将会被退回。
为解决废弃物回收问题，日本大力建设环境负荷小的循环性社会。日本法律提出，要减少废弃物的产生，促进资源的循环利用，还规定了减少产生、再利用、再生利用、回收热量、适当处理等的优先顺序，从而实现减少原料、重新利用、物品回收的法制化。
日本的垃圾分类从娃娃抓起。日本小学四五年级就专门开设了学习垃圾分类的课程，日常生活中一些未按规定分类的垃圾会被拍照，在学校作为反面教材使用。
初赛题目 英译汉
Embracing the unknown
Some of life’s problems are solvable: you can leave a bad relationship or job, improve your health, or get better at managing money. Uncertainty is different. Nobody likes the clenched-stomach feeling of not knowing whether things will be OK – yet, as philosophers and psychologists point out throughout history, uncertainty is part of being human. None of us can see into the future, but that doesn’t mean we’re condemned to suffer constant anxiety.
Why pick a battle you’ll lose? As a philosopher observed, uncertainty is like quicksand: the harder you strain to get out, the deeper you go. Unpredictable change is the essence of life, so fighting it isn’t merely a tall order, but futile by definition, like trying to lift yourself up by your own hair. There is a contradiction in wanting to be perfectly secure in a universe whose very nature is momentariness and fluidity.
You think you want to know, but consider this: If a psychic could tell you the details of the rest of your life, would you want to know? You might say yes, but think harder: no surprises, no discoveries and no mystery. The quest for certainty blocks the search for meaning. All the most fulfilling aspects of life require it: it’s the precondition for creativity, adventure, personal growth and love.
Coping with uncertainty is a kind of superpower. It’s alarming how many big choices we make because we want unease to go away, not because they are for the best. (To start a relationship or take a job...) Next time you face such a decision, try feeling your churning stomach, but not acting on it. Ask yourself what’s the right choice, and do that.
What can you control? We make ourselves miserable trying to change things we can’t – but happiness comes from saving our efforts for what is within our influence. Consider work: you can’t affect the economy or whether colleagues appreciate you. What do you control? Your work ethic; how you communicate; if you stay... Focus on those.
It’s not all or nothing. Make the shift in areas of lesser importance. Visit a restaurant without first checking the menu; mark a date in your diary two weeks from now, and try to relish uncertainty till then. It’s unlikely your world will fall apart during that time!
决赛题目 汉译英
抓住年轻人消费心理
青年群体的日常消费具有碎片化信息引导消费行为的特征，同时青年人更有自己的主见、喜欢新的尝试，热衷体验不同的消费场景。因此，想要获得青年消费者的青睐其实并不容易。
首先，这一群体兼具理性与个性，这让他们成为最难讨好的消费群体。该群体成长于优渥的大环境，受教育程度高，能够主导自己的人生选择。在这样的成长环境下，他们拥有较高的消费能力和消费潜力，但也形成了独特的价值观。企业针对这一群体推出产品时，要考虑实用、颜值、个性、健康等多重因素，还要在产业链的各个环节提升软实力，打造符合青年群体人设和文化的产品，让他们找到共鸣。
其次，青年群体的生活信息化程度高，网络引领作用强，有利于科技产品推广和小众商品破圈。随着互联网应用的快速发展，移动社交愈发火爆。因此他们习惯以碎片化的方式获取信息，手机成为其获取信息的主要渠道。数据显示，18岁至25岁的青年消费群体对科技型产品的偏好度最高。他们是最早尝试使用新产品的人群，也是各种创新应用的推动型力量。
此外，青年群体认知多元、需求细分、圈层明显，专业性要求更高。他们的成长期是中国经济快速发展的重要时期，这让其具有了全球视野，认知也更为多元。想要获得这一群体的认可，就要求企业在研发、生产和营销中用更好的技术，打造更过硬的品质，讲更好的故事。
决赛题目 英译汉
Freedom Through Commitment
Consumer culture is very good at making us want more, more, more. Underneath all the hype and marketing is the implication that more is always better. I bought into this idea for years.
But more is not always better. In fact, the opposite is true. We are actually often happier with less. When we're overloaded with opportunities and options, we suffer from what psychologists refer to as the paradox of choice. Basically, the more options we're given, the less satisfied we become with whatever we choose, because we're aware of all the other options we're potentially forfeiting.
So what do we do? Well, if you're like I used to be, you avoid choosing anything at all. You aim to keep your options open as long as possible. You avoid commitment.
But while investing deeply in one person, one place, one job, one activity might deny us the breadth of experience we'd like, pursuing a breadth of experience denies us the opportunity to experience the rewards of depth of experience. There are some experiences that you can have only when you've lived in the same place for five years, when you've been with the same person for over a decade, when you've been working on the same skill or craft for half your lifetime.
When you're pursuing a wide breadth of experience, there are diminishing returns to each new adventure, each new person or thing. When you've never left your home country, the first country you visit inspires a massive perspective shift, because you have such a narrow experience base to draw on. But when you've been to twenty countries, the twenty-first adds little.
The same goes for material possessions, money, hobbies, jobs, friends, and romantic partners—all the lame superficial values people choose for themselves. The older you get, the more experienced you get, the less significantly each new experience affects you. The first time I drank at a party was exciting. The hundredth time was fun. The five hundredth time felt like a normal weekend.
Commitment gives you freedom because you're no longer distracted by the unimportant and frivolous. Commitment gives you freedom because it hones your attention and focus, directing them toward what is most efficient at making you healthy and happy. Commitment makes decision-making easier and removes any fear of missing out; knowing that what you already have is good enough, why would you ever stress about chasing more, more, more again? Commitment allows you to focus intently on a few highly important goals and achieve a greater degree of success than you otherwise would.
In this way, the rejection of alternatives liberates us—rejection of what does not align with our most important values, with our chosen metrics, rejection of the constant pursuit of breadth without depth.
Yes, breadth of experience is likely necessary and desirable when you're young—after all, you have to go out there and discover what seems worth investing yourself in. But depth is where the gold is buried. And you have to stay committed to something and go deep to dig it up. That's true in relation.
(责任编辑：jingsai) |
