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大赛主题：第三届“帝度杯”国际家用电器工业设计大赛
参赛截止日期：2015年9月30日24:00截止
帝度品牌诠释

DIQUA帝度是致力于卓越技术与精益制造的国际化高端家电品牌，以人、机、自然的和谐为研发理念，以智能、环保的生态家电为核心产品线，结合精智变频、精智保鲜、精智微波等全球领先的智能生态科技，为追求品质生活的消费者带来健康舒适的生活体验。

大赛简介

“帝度杯”国际家用电器工业设计大赛是由合肥市人民政府主办，合肥市经济与信息化委员会、惠而浦（中国）股份有限公司承办的国际性高规格的赛事。秉承合肥大湖名城、创新高地的城市形象，推动合肥市家电行业工业设计进步与发展。大赛已成功举办两届，得到了合肥市人民政府以及各协办单位的大力支持，取得了良好的社会效益，为发现人才、培养人才、激励人才打造一个创新交流的平台与窗口。

一、组织机构
主办单位：
合肥市人民政府
承办单位：
合肥市经济与信息化委员会
惠而浦（中国）股份有限公司

协办单位：
中国家用电器研究院
韩国庆熙大学设计学院
北京清华大学美术学院
湖南大学设计艺术学院
江南大学设计学院
同济大学设计创意学院
合肥工业大学建筑与艺术学院
安徽工程大学艺术设计学院
（排名不分先后）

二、组委会成员
组委会主任：
合肥市人民政府副市长 王 翔
组委会副主任：
合肥市人民政府副秘书长 李 平
合肥市经济与信息化委员会书记 李海鹰
惠而浦（中国）股份有限公司董事长 金友华
组委会成员：
合肥市经济与信息化委员会副主任 谢洪杰
合肥市委宣传部副部长 魏玉萍
湖南大学设计学院院长 何人可
合肥工业大学建筑与艺术学院副院长 李学斌
惠而浦（中国）股份有限公司高级副总裁 章荣中
惠而浦（中国）股份有限公司副总裁 杨宇澄

组委会办公室主任：
惠而浦（中国）股份有限公司工业设计中心副总监 章 杰
办公室成员：
合肥市经信委科技处  孙跃宗
惠而浦（中国）股份有限公司工业设计部部长 李守强
合肥工业大学建筑与艺术学院 殷晓晨

三、大赛主题

Create Desire
主题阐述： 设计人们渴望的产品，解决人们渴望的需求，创造美好的品质生活。

四、作品范围及评选标准
1、作品范围：
洗衣机（含波轮、滚筒）、冰箱，微波炉、电饭煲等厨电，空气净化器、洁身器等生活小电。
2、评选标准：
① 符合本届大赛的主题与作品范围；
② 符合基本设计美学；
③ 用户体验；
④ 环境保护；
⑤ 创新性。

五、参赛对象
1、全国各高校相关专业的教师和学生；
2、社会自由设计师；
3、设计爱好者。
注：参赛者可以个人参赛或小组参赛，小组参赛人数不超过3人。

六、评委会组成
1、邴旭卫 中国家用电器研究院院长；
2、兰翠芹 中国家用电器研究院设计创新中心主任；
3、鲁晓波 北京清华大学美术学院院长；
4、崔明植 韩国庆熙大学设计学院院长；
5、何人可 湖南大学设计艺术学院院长、教育部高等学校工业设计教学指导委员会主任、中国工业设计协会副理事长；
6、辛向阳 江南大学大学设计学院院长；
7、殷正声 同济大学设计创意学院教授、上海市工业设计协会副理事长；
8、李学斌 合肥工业大学建筑与艺术学院副院长；
9、章荣中 惠而浦（中国）股份有限公司高级副总裁；
10、杨宇澄 惠而浦（中国）股份有限公司副总裁。
11、Hari Nair 惠而浦（中国）股份有限公司工业设计中心首席设计师

七、大赛奖项设置和奖励办法
1、“帝度杯”特等奖1名，奖金50000元，颁发奖杯、奖金、证书；
2、“帝度杯”金奖1名，奖金20000元，颁发奖杯、奖金、证书；
3、“帝度杯”银奖2名，奖金10000元，颁发奖杯、奖金、证书；
4、“帝度杯”铜奖3名，奖金5000元，颁发奖杯、奖金、证书；
5、“帝度杯”优秀奖50名，颁发证书。

其他奖励：
1、对于获奖选手，可提供到本企业实习或就业的机会，如应聘本企业作为优先考虑条件之一。
2、对于优秀组织奖获奖单位，可优先获得与本企业建立长期校企合作关系。
注：个人所得税由获奖者自负。

八、作品申报流程
1、报名
填写《第三届“帝度”杯国际家用电器工业设计大赛报名表》发送至大赛专用邮箱：diqua@whirlpool-china.com

2、作品提交
① 设计作品版面为A3幅面竖版（297mm*420mm）,300dpi精度；每件作品仅限两张版面，作品为jpg格式的电子文件，设计图纸模版统一从官方网站下载; 版面内容包含主题、效果图、必要的结构图、基本外观尺寸图及说明文字等；其中效果图表现手法不限，手绘、计算机等任何方式，能清楚表现设计者的创意和设计即可；能提供不同角度渲染图更佳。
② 设计图纸不得出现以下内容：参赛者所在单位、姓名（包括英文或拼音缩写）或与参赛者身份有关的任何图标、图形等，否则将被视为违纪而撤销参赛资格。

3、作品提交方式
① 可以选择通过电子邮件提交，组委会收到后将予以回复。
每份电子邮件发送的作品文件及报名表请勿超过10M，超过10M 的作品文件请使用相同邮件主题分开发送。电子文件发送至：diqua@whirlpool-china.com
② 也可选择邮寄作品版面光盘及报名表，邮寄地址：中国合肥高新技术产业开发区科学大道96号，惠而浦（中国）股份有限公司，第三届“帝度”杯国际家用电器工业设计大赛组委会收。
电话：0551-65869009
邮编：230088

注：
－ 电子邮件如果无法发送作品或者一个工作日后未收到组委会确认email，可与大赛服务QQ号码（1979575193）联系。
－ 报名表、设计作品文件名命名方式：作品类别、设计师名称、联系方式 （例：洗衣机—张三—电话）

九、大赛日程安排
1、作品提交（2015年9月30日24:00截止）
参赛者必须在规定时间内提交作品，超过截止日期提交的作品将不能参与评审。
2、作品评选（2015年10月30日）
3、结果公示（2015年11月中旬）
评审结束后，获奖作品在设计在线网上公示保留至大赛活动结束，在公示期内，对获奖作品有侵犯他人知识产权或抄袭行为的投诉，以及对评审结果公正性的质疑，凡是以实名并可以提供确凿证据，组委会办公室将进行认真的核实及严肃处理，并及时向社会公布结果。
4、颁奖典礼（待定）
“帝度杯”特等奖、“帝度杯”金奖、“帝度杯”银奖、“帝度杯”铜奖获得者将获邀参加在合肥举办的颁奖典礼，组委会可提供参加颁奖活动的往返交通费用（最高限报销国内火车硬卧）以及在合肥的食宿。

十、知识产权保护
主办方对所有参赛作品享有展示、出版及推广、宣传等权利，并可代为申请专利。所有参赛作品内容必须是原创作品，作品未在报刊、杂志、网站及其他媒体公开发表，未参加过其它比赛，参赛者须保证对其参赛作品拥有完全充分的知识产权，无仿冒或侵害他人知识产权，入围及获奖作品一经发现存在抄袭或其他侵权行为，主办单位将取消其参赛、入围与获奖资格，收回奖金、奖品、获奖证书，并在有关媒体公布其侵权行为。

对于所有获奖作品，获奖者接受奖励即意味着获奖作品的相关知识产权属于大赛主办单位，其中包括但不限于对作品进行复制、散布、展示及演绎等权利，而主办方无需为此向获奖者支付额外费用，获奖者保留对作品的署名权。

十一、其他未尽事宜
本次大赛的最终解释权归惠而浦（中国）股份有限公司。

十二、咨询与联络
大赛咨询电话：0551-65869009
联系人：王扬
大赛服务QQ：1979575193
大赛邮箱：diqua@whirlpool-china.com
媒体支持：www.52jingsai.com
帝度官方网站：www.diqua.com

附件下载：
1. 报名表
2. 设计图纸模版

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The 3nd “DIQUA CUP”
International Household Appliance Industrial Design Competition

Brand Interpretation
DIQUA is an international high-end brand of household appliances which is committed to excellence technology and lean manufacturing. The brand takes the harmony of human、machine and nature as her developing philosophy. With her core product series combined with high tech including “DD-INVERT”, “CLOUD FRESH”, “INVERT MICROWAVE”, DIQUA is dedicated to bring healthy, comfortable user experience to our aim customers who pursue a quality life.

About the Competition
“DIQUA CUP” international household appliance industrial design competition is an international event hosted by Hefei People’s Government with the support from Hefei Economic and Information Technology Commission & Whirlpool（China）Co., Ltd. With the city image of “lakeside city and innovation hub” to enhance brand image and promote the progress of industrial design of Hefei household appliance industry. We successfully held the twice DIQUA CUP in the last two year which got the support from Hefei People’s Government as well as the co-organizers and greatly achieved a positive social benefit and made an important contribution to finding, developing and encouraging the talent.

1 、Organization
Organizer: Hefei People’s Government
Undertakers : Hefei Economic and Information Technology Commission
Whirlpool（China）Co., Ltd
Co-organizers:
Domestic Appliance Research Institute of China
School of Design / Kyung Hee University
School of Art Design / Tsinghua University
School of Art Design / Hunan University
School of Design / Jiangnan University
School of Design Innovation / Tongji University
School of Architecture and Art / Hefei University of Technology
School of Art Design / Anhui Polytechnic University
(In alphabetical order)

2、Committee Members
Director of organizing committee：
Xiang Wang: Vice Mayor/ Hefei People’s Government

Deputy Director of the organizing committee:
Ping Li: Deputy Secretary-General / Hefei People’s Government
Haiying Li: Secretary / Hefei Economic and Information Technology Commission
Yonghua Jin: President of the Board / Whirlpool（China）Co., Ltd

Committee members:
Hongjie Xie :Deputy Director / Hefei Economic and Information Technology Commission
YuPing Wei :Deputy Minister / Hefei Municipal Party Propaganda Department
Renke H : Dean / school of Design & Art / Hunan university
Xuebin Li: Deputy Dean / School of Architecture and Art / Hefei University of Technology
Rongzhong Zhang: Senior Vice President/ Whirlpool（China）Co., Ltd

Director of the organizing committee office:
Jie Zhang: Deputy Director / Product Development Center / Whirlpool（China）Co., Ltd

Office members:
Yuezong Sun: Science and Technology Department / Hefei Economic and Information Technology Commission
Shouqiang Li: Minister / Industrial Design Department / Product Development Center / Whirlpool（China）Co., Ltd
Xiaochen Yin: School of Architecture and Art / Hefei University of Technology

3、Theme
Create Desire
Theme interpretation： Designing products people want to have, solving the needs people have, and creating a better quality life people want to own.

4、Cope of works and Selection criteria
①Scope of works
Kitchen appliance: front-load & top-load washing machine, refrigerator, microwave oven, rice cooker, etc.
Small electrical appliances: air purifier, bidet, etc.

②Selection criteria
Match the theme and scope of works of the competition
Meet the basic design aesthetics
User Experience
Environmental Protection
Innovation

5、Participants
Teachers and students from related professionals of colleges and universities worldwide
Freelance designers
Design enthusiasts
(PS: Contestants can entry individually or in group, no more than 3 people per group.)

6、Jury
Xuwei Bin: Dean/Domestic Appliance Research Institute of China
CuiQin Lan：Director / Design Innovation Centre of DARIC
Xiaobo Lu: Dean/ school of Fine Arts/ Tsinghua University
Myoung Sik Choi: Dean / school of Art & Design / Kyung Hee university
Renke He : Dean / school of Design & Art, Hunan university
Director / ID Teaching Steering Committee of Higher School of The Ministry of education
Vice president / China Industrial Design Association
Xiangyang Xin: Dean / school of Design / Jiangnan university
Zhengsheng Yin: Professor / School of Design Innovation / Tongji university
Vice chairman / Shanghai Industrial Design Association
Xuebin Li: Deputy Dean / School of Architecture and Art / Hefei University of Technology
Rongzhong Zhang: Senior Vice President/ Whirlpool（China）Co., Ltd
Yucheng Yang: Vice President / Whirlpool（China）Co., Ltd
Hari Nair: Chief Design Officer/ Industrial Design Center/ Whirlpool（China）Co., Ltd

7、Prizes and Incentives
Winning numbers prize money (￥) award
the Grand Prize 1 50000 Trophies, bonuses, certificates awarded
the Gold Prize 1 20000 Trophies, bonuses, certificates awarded
the Silver Prize 2 10000 Trophies, bonuses, certificates awarded
the Bronze Prize 3 5000 Trophies, bonuses, certificates awarded
The Honorable Mention 50 certificates awarded

Other incentives:
One: We will offer winners opportunities for the internship and the priorities of employment when they apply for our company.
Two: For the outstanding organization award winning units, we will give priorities to establishing long-term cooperation between schools and enterprises.
(PS: Personal income tax should be beard by the winners.)

8、Application Process
1) Sign up
For all entries should download and complete the application form——《The 3nd “DIQUA Cup” International Household Appliance Industrial Design Competition》. Then email the completed application form at diqua@whirlpool-china.com

2) Works Submission
①Layout of works: A3(（297mm*420mm）,300dpi. Each work is limited to two pages, just the jpg. for the electronic document，design drawings templates should be downloaded from the design-online website. Layout should contain topics, renderings, necessary structural, the basic outline drawings, captions, and so on. Renderings of representation are not limited, like sketch or computer, which could clearly express the designer’s creativity and design. And it’s better to offer different perspective renderings.

②The following cannot appear on the design drawings, or deemed a waiver from the competition:
Participants work unit, name (including English or Pinyin initials),and any identity-related icons、graphics about participants.

3) The way of Submission
①Participants could choose to submit works via e-mail, and the organizing committee will reply after received.
Each e-mail, contained works and application form, no more than 10M. The works more than 10M can be used the same email subject to sent separately. Email electronic documents to diqua@whirlpool-china.com .
②Participants could also choose to mail the CD of works and application form.
Mailing address: 96 Science Road, Hefei High-tech Industrial Development of China;
Whirlpool（China）Co., Ltd; The 3nd “DIQUA Cup” International Household Appliance Industrial Design Competition Committee.
Tel: 0551-65869009
Zip Code: 230088

PS: If you cannot send e-mail or don’t receive reply from competition committee after one day, you could contact the competition QQ（1979575193）.
Filename naming of the works and application form: Works category, designer name, contact way (washing machine-San Zhang-150**** ****).

9、Competition schedule
1）: Submissions (Sep 30, 2014 24:00 Deadline)
Contestants must submit works within the specified time. Over the deadline the submitted works will not be taken into consideration in the assessment.

2）: Works Selection (Oct, 2014)

3）:Results publicity (about Middle of Nov., 2014)
After the selection, the winning entries in the design competition will be reserved publicly on the “design online” website to the end. during the public exhibition, anything about the complaint of the winning entries which is infringement of intellectual property rights or plagiarism, as well as questioning the fairness of the assessment results, as long as real name and who can provide conclusive evidence, the organizing committee office will very carefully and handle seriously, and will publish of the results timely to the public.

4): Awards Ceremony (to be confirmed)
Winner of the Grand Prize, Gold prize, Silver prize, Bronze prize in the DIQUA Cup will be invited to attend the award ceremony hold in Hefei, the organizer will attend the round-trip transportation costs in the award ceremony and accommodation fees in Hefei.

10、Intellectual Property Protection
Organizers have the right, like display, publishing, promotion, publicity, etc, and can apply for patent for all entries. The entry must be original work, which is unpublished in newspapers, magazines, websites and other media, and have not participated in other competition. Participants should ensure that they have completely intellectual property right to their entries, and cannot copy or violate intellectual property rights of others. If find the finalists and winners exist plagiarism or other tort, the organizer will cancel the entries, finalists and award qualifications, recover bonuses, prizes, award certificates, and release its tort in the media.
For all entries, the winners receive reward means intellectual property rights of winning works belong to the competition organizer, including the rights to copy, distribute, display, deduct and so on. And the organizer needs not to pay additional fees to the winners. Winners reserved for authorship of works.

11、 Other outstanding issues
The right of final interpretation of this competition belongs to Whirlpool（China）Co., Ltd.

12、 Consultation and Liaison
Tel: 0551-65869009
Contact Person: Jessica Wang
QQ：1979575193
E-mail：diqua@whirlpool-china.com
DIQUA Official Website：www.diqua.com

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